ESPN Loses Subscribers, Colin Kaepernick Cant Understand Why
Traditionally not strange bedfellows, ESPN and Monday Night Football should make for a nice, natural fit. However, the bed they made together appears to have caught fire, and the anthem-kneeling, social-justice-warrior love child they created now dumps gasoline on the flames.
Nielsen made their subscriber numbers public, delivering apocalyptic results for both ESPN and the NFL. ESPN lost 621,000 subscribers in the last month, and ESPNs Monday Night Football fell by 24%.
To put this in context, ESPN lost the entire city of Baltimore, or the combined populations of Lexington, Kentucky and Stockdale, California, in a month.
Thats fairly impressive when you think about it.
The subscriber loss represents the worst in ESPN history, made all the worse since ESPN has essentially lost 300,000 subscribers a month over the past few years anyway. The tanking of Monday Night Football helps not at all. The end result of all this that ESPN loses $52 million dollars in revenue.
Now, to qualify, subscribers dropped across all cable providers, not just ESPN. However, as Fox Sports 1s Clay Travis notes, It just impacts ESPN the most because ESPN costs every cable and satellite subscriber roughly $7 a month, over triple the next most expensive cable channel. Yep, if you have a cable or satellite subscription, whether you watch ESPN or not, youre paying ESPN over $80 a year.
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